Friday, October 24, 2008

The Importance of First Impressions: Boca Raton

Last week, I managed to spend a night in 4 different cities, a whirl wind tour starting Sunday morning with Boca Raton, Boca to Tallahassee Tuesday, Tally to Boston Wednesday, and Boston to Austin on Thursday. Those weeks suck the breath out of you: it's exciting, but its also exhausting and a little disorienting. All of that together highlighted the bliss on arrival in my hotel room at the Boca Raton Resort and Club.

I'm not sure that a skewer of absolutely perfect raspberries is the best use of global resources right now, and I am certain that the water they provided derived no tangible benefit by being packaged in a Christian Lacroix bottle. But the effect of the whole, together with the room, and its stunning view of the South Florida sunset was completely energizing and fortifying.

I had several meals at the resort, and while all we're good (the room service wedge salad was as good as anything I've had delivered to a hotel room), none of them had quite the staying power of the raspberries that first night.

And that's the power of a perfect raspberry. To make 7 flights in 5 days feel more like an adventure than a chore. To make a 2-hour prop-plane flight over the gulf feel a little like Indiana Jones, instead of just a headache. To turn a slog through an airport into something exhilarating.

1 comment:

John Cooper said...

Some guys have all the luck. I'm choking back the tears of sympathy for you Eli ...

I found you on LinkedIn - we should talk - call me at 512-771-0507 when you have time!

John Cooper


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